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Indian rural audience has grown enormously and so has OTT

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From complete entertainment shows to compelling movies for a targeted audience; this new era of platform called the Over-the-Top (OTT) is rising enormously in India. Various platforms of OTT have allowed audiences to view diverse global premium content along with experimenting genres. They offer a twofold promise and are delivering the combined power of TV with the agility and scale of the global internet.

With the continued rising growth in streaming platforms, their service providers have gone better. Be it content or diversity, the competition among contemporaries is healthy and highly competitive.

Nachiket Pantvaidya, CEO ALTBalaji, and Group COO Balaji Telefilms said, “There has been substantial growth in the subscription of ALTBalaji even before the lockdown had begun, and more importantly during the three months of lockdown. As per statistics, India’s tier 2 & 3 towns have seen an upswing of internet users that has been hugely beneficial to the OTT platforms.”

“The last few months have been beneficial, in terms of content and subscribers’ growth. The growing demand for new seasons of the popular shows including, Baarish 2 and Kehne Ko Humsafar Hain 3, among others, have also added to the brand popularity. Post lockdown, the target is to launch two shows every month, and we have got around 10-12 shows that are in various stages of production. We are the No 1 player with 62 original shows in various genres, and we will continue fuelling that position by putting more shows on our platform,” he concludes.

Providing content limited to the Indian entertainment industry, ALTBalaji has shown massive growth ever since its inception and this lockdown has added feathers to its already growing subscribers. What’s working for ALT is their personalisation techniques to understand their user base. Running the television successfully for more than two decadces has given a sense of understanding to the makers of ALTBalaji that what works best for the Indian audiences. Even though their contemporaries are offering global and oscar winning content, ALT Balaji offers regional and local content which justifies the current demand of the viewers. Additionally through technology, they track user’s interests and come up with relevant programs.

As a platform, Alt Balaji has deepened audience engagement with new content and video experiences. The addiction to OTT has grown enormously and so has the Indian audience contributing to it.

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Entertainment India

Gaurav Chopra’s adorable lullaby for his little prince will leave you emotional

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Gaurav Chopra and wife Hitisha Cheranda welcomed a baby boy on September 12 in Bengaluru. He has been sharing a lot of pictures with his baby boy and it’s super cute. However, recently he shared a video of himself holding his little prince and singing an adorable lullaby for him. Gaurav Chopra had lost both his parents recently but he became a father as well during this time. The actor is thankful to God for this gift but also misses his parents. Along with his video, Gaurav also penned down a long note where he spoke about embracing fatherhood and also remembered his father. He wrote, “Both of us are two weeks old today … Our #princeChopra and me , the infant #daddy ..both learning .. this is the #lori I sing to him ..he’s kind enough to ignore the lack of rhythm and tune .. and falls asleep each time … sometimes both the infants : him and me fall asleep ..he loves to wriggle and snuggle into my neck ..” Also Read – Gaurav Chopra’s adorable lullaby for his little prince will leave you emotional

“Had mentioned this song in a previous post .. had improvised this for a scene in #uttaran , its originally from #kabhikabhie ..Hope you’re kind enough to ignore the besuri singing as well..??? Tomorrow it shall be a month to my father passing away …While I take baby steps to become a daddy ,he guides and mentors me from within .. If only …Sending out love and wishes and asking for blessings ,like always …” Take a look at his post here: Also Read – Gaurav Chopra shares the FIRST picture of his baby boy, and it’s super cute!

Gaurav Chopra spoke about the feeling of becoming a father for the first time in an interview with Bombay Times. He said, “I am so happy that we have got the baby home now. Hitisha, her parents, grandmother and I take turns to look after him. Hitisha’s friends, and my brother and bhabhi decorated the entire house when we brought him home from the hospital. It was an emotional moment and I missed my mother the most. She would have been ecstatic if she were here to see her grandson.” Also Read – Kasautii Zindagii Kay 2, Nia Sharma, Bigg Boss 14 — here are the TV newsmakers of the week

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Mandar Chandwadkar aka Mr. Bhide’s social media account gets hacked

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SAB TV’s popular and longest show Taarak Mehta Ka Ooltah Chashmah is riding the success high as it recently completed 3000 episodes. The show is a nation wide success and there’s no one who doesn’t know the characters of the show. But recently one of the popular characters of the show Mr. Atmaram Bhide played by Mandar Chandwadkar’s social media account was hacked. He took Palak Sindhwani aka Sonu’s social media account to make the announcement to his fans and followers.

Palak who play Mr. Bhide’s daughter Sonu posted the video informing everyone about Mandar’s account getting hacked. She also wrote, “*URGENT ANNOUNCEMENT**Hello, everyone, This is to inform you that I’m not operating my Instagram id since last 4 days , I.e., @realmandarchandwadkar so if anybody is receiving messages from my id, consider that it’s been hacked, please spread the word! I’ll inform you once I’ll get access to my Instagram id, till then take care, I’ll update you all soon.

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Ishq Mein Marjawan 2 29th September 2020 Written Episode Update

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Ishq Mein Marjawan 2 29th September 2020 Written Episode Update, Written Update on tellyshowupdates.com

Ishq Mein Marjawan 2 29th September 2020 Episode starts with Riddhima checking the teddy. Vansh comes and says did you see Ishani, she isn’t in her room. Ishani thinks I may get caught. Vansh sees the teddy and says Ishani, come out. Aryan worries. Ishani comes out. Everyone comes out. Vansh scolds Aryan. Aryan asks why do you always accuse me, I gifted her the teddy, I didn’t know she will do this, maybe Riddhima has helped Ishani escape. Vansh says because I know Riddhima can never do this, I reached your room and got your blank cheque, why did Ishani give this to you. Dadi slaps Aryan.

She says you were making Ishani run away, why are you taking revenge, I would have ousted you from the house. Vansh asks her to calm down. He says you would have ruined our family respect, its good Riddhima saw you and stopped, go and get ready, its time for the rounds. Ishani sits in the mandap.

Vansh asks Riddhima to have juice, she didn’t have anything since morning. She asks did you know. He nods. She thanks him. He says let me thank you, you saved my life and today my respect, I would have lost Ishani today, its my mistake, I failed to keep an eye on her, thank you so much, why do you look so worried, is everything fine, I don’t believe in keeping favors. She recalls everything and says I wanted to tell you something, about my past, when I was out of the house…. before marriage… Vansh stops her. Ye pyaar hai…plays….

Vansh says it was your past, we are married now, we are together and it matters to me, you also learn to live in present, you will be happy. Pandit says its time for kanyadaan. Dadi says Ishani’s dad isn’t alive, Vansh and Riddhima will do the kanyadaan. Ishani thinks I will ignite fire in your life. Pandit says Riddhima didn’t wear any suhaag sign. Riddhima says sorry, I forgot to wear it. Vansh says its fine. He takes the sindoor and fills in her maang. Kabir and Anupriya look on. Kabir says so much happened and its not affecting her, how. Vansh makes Riddhima wear the mangalsutra.

Pandit does tilak to him and gives the gathbandhan cloth. Vansh and Riddhima tie the gathbandhan cloth for Ishani and Angre. Riddhima recalls his words. She recalls their marriage. Ishani and Angre take the wedding rounds. They perform the rituals. Vansh sees Riddhima. Anupriya says I think Riddhima forgot the past and moved on, she has fallen for Vansh, what will we do now. Kabir says my pawn has gone blind in love, she has to come back to me at any cost. He vents anger on himself. Riddhima asks Dadi not to worry. They see Vansh shouting on the call. Vansh says you should send the file to Khurana by tomorrow. He goes. Riddhima says he looks worried. Dadi says he stays angry when he is hungry, it was Ishani’s marriage, he didn’t find time to have anything, did you have anything, you both are same, like kids, caterers would have gone, wait, I will make something. Riddhima says I will cook something for us, don’t worry. Kabir says time has come…. He gets angry.

Ishq Mein Marjawan 2 30th September 2020 Written Episode Update Precap :�

Read Online Ishq Mein Marjawan 2 29th September 2020 Written Episode . Today Latest New Full Episode Serial By Colors Tv Indian Drama Serial Ishq Mein Marjawan 2 Complete Show Full Written Update, Written Update of Ishq Mein Marjawan 2 29th September 2020.

Telecast Date:29th September 2020
Distributed By :Colors Tv And Voot

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