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Top Technologies That Are Making Driving Safer

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he most  common causes of accidents in the U.S. are distracted driving, DUI, breaking speed limits, driving in poor weather, not stopping when the red light is on, and driving at night – as found in research conducted by insurance company, Cheap Quotes Auto Insurance. What many of these risk factors have in common is that  they can be avoided with the help of cutting-edge safety technology. If your job or personal life involves spending numerous hours on the road, what safety features should you be looking at when buying your next vehicle?

Safety Shield Systems
Over the past few years,  car safety features to attract buyers and lower road accident statistics have abounded in different models of cars. For instance,  automatic emergency stop assistance envisions a situation in which the driver suddenly feels so ill they cannot steer and brake the car. This system is far more complex than simple emergency braking. It works in various steps. First, it tries to warn the driver through visual and audible signs. It then sharply applies the brakes, then decelerates, turning on the hazard flashers and coming to a safe stop. This, combined with other technologies, such as driving assistance, forward-collision warnings with pedestrian detection, blind spot warning, and even rear cross traffic warnings, are now part of safety shield systems or safety ‘packs’ that feature various systems working synergistically to reduce accident risks.

Low Light Pedestrian Detection
Pre-collision and pedestrian detection are excellent aids in avoiding crashes, but it is vital that  vehicles are able to detect pedestrians, cyclists, and animals on the road,  even in low light conditions. One system developed by researchers at the Carlos III University in Madrid, Spain, enables vehicles to detect pedestrians up to 40 meters away, thanks to images captured via far infrared technology. Two thermal cameras identify the presence of individuals, even if it is too dark for the drivers to do so. Other light-related features include intelligent high beam systems, which ensure clear night vision but dim lights to lower beams if the head or tail lights of another vehicle are detected.

New Speed Limit Technology
Cruise control (and adaptive cruise control, which allows the driver to set both a specific speed and the following distance from the vehicle in front) has been in existence for various years, but car manufacturers such as Volvo are taking things a bit further in two ways. The first is  through a special ‘care key’ that allows extra limits to be placed on speed before an inexperienced driver (e.g. a teen driver) is allowed behind the wheel. The second is the introduction of a 112mph speed cap for all its cars as part of a thorough safety plan to bring road deaths down to zero.

Car manufacturers are making driving safer every year, offering safety packages that include a medley of features – including cruise control, automatic braking, and declaration in emergency situations. They are also avoiding collisions through innovative lighting technology, which enables vehicles to avoid pedestrians and cyclists in poor lighting conditions. Finally, limiting speed enables manufacturers to eliminate one of the biggest risks for accidents: driving above the speed limit. The quest for safety is never-ending, however, and it will hopefully continue at this frenetic pace until deaths on the road are completely eliminated.

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5 Key Strategies to Grow Your B2B ecommerce Business

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For any e-commerce websites, the most crucial element is the conversion rate. Generally, conversion rates are the metric for measuring the performance of your business. There are many tactics to improve the B2B e-commerce business without significant changes in what you are following.

As a business owner, you need to boost the conversion rates, sales, and services continually. All you should do is join all the technology pieces and make most of the B2B strategies to grow the business.

So, to implement all these, the first and foremost step is to have an SSL certificate installed. Yes, you heard it right. Website security is the need of the hour. Some of the benefits of having one are:

  • It protects the sensitive data
  • Boosts SEO rankings
  • Increases revenue
  • Encourages customer trust
  • Helps in regulatory compliances
  • Protects from phishing attacks
  • Keep the company details private.

These help you and your clients to trust one another for business. However, the strategies favor you to engage and play an essential part in B2B business success. In this article, we have made a list of all the tips that will double or triple the conversion rates easily.

1. Invest in Search Engine Optimization:

Investing in SEO optimization is the main tip that helps you improve your website presence, organic search results, website traffic, and boosts search engine rankings.

No matter what industry you are in, if you wish to increase the conversion rates of e-commerce business, you should effectively convey your sales and services to the targeted audience. So, implementing SEO is the solution to meet this requirement.

2. Allow customers to contact you:

Most of the time, B2B e-commerce businesses happen to sell in bulk with high priced products or services with a contract to the customers. To ensure the customer’s trust, make sure you add contact us on the website or design a contact form.

The least you can do is add the contact information to the website to know that you are always available for the customers’ support or queries. In the process of establishing a business, the customers might get the need to call you. Be available at that time and clear all the business needs that help to build the customer-client relationship.

However, not all audiences show interest in signing up for the forms for the contact information. Ensure that the filling process is easy with the main fields in the contact form.

3. Re-target the website visitors:

You cannot merely assume that the audience will come to your e-commerce website to purchase the products immediately. Many people love to explore the website first. They could be regular visitors, too, without any purchases. Now there is where you should see the people who visit the website for the first time and keep visiting regularly. Please make sure you send them personalized and optimized messages or emails persuading to purchase from your website.

Also, most people leave their carts at the last minute due to various reasons. To minimize cart abandonment, there are many software available in the market that tracks the customers and keeps them reminding that midway and needs to complete the checkout.  You should simply re-target the website visitors for more business.

4. Make Ordering Easier:

Yes, it is a little challenging for B2B e-commerce websites to sell items in limited quantities. Not everyone is comfortable buying in bulk quantities. Make sure you allow the customers to select the number of items they want to purchase.

Keep an option to select the number of items and to select the multiple product range. The ability to choose and make purchases should not take much time. Be sure the order making is easier and simpler. Do not nag for the number of products or products ranges as well. Always welcome them with efficient and fast ordering facility.

5. Mobile Optimization:

Finally, mobile optimization is not a hidden fact. We all know that mobile shopping has drastically increased over the last few years and has seen a rapid rise from then.

Not following the mobile-friendly application development could lead to low conversion rates. It is essential to build a B2B e-commerce website that is responsive to both desktop and mobiles. You must ensure mobile-friendly landing ages for driving happy customers.

Here are a few tips for creating happy customers with mobile experience:

·       Easy product searching

·       Big Wishlist capacity

·       Increase the cart size

·       Save the shopping carts for future shopping

·       To save the last purchase details.

·       Re-purchase options

·       One-click checkout

·       High responsive pages

Also, we give you tips on building a personalized B2B e-commerce experience for the audience:

  • Build the customized dashboard for the customers to learn about their shopping patterns properly Integrate the website with CRM to display the pricing details for the customers
  • Update the website with powerful software to notify when the customer adds the products to the carts.
  • Update the website with good quality content
  • Be available for the customers

Apart from the abovementioned tactic to double the conversion rates, you can try to embrace video marketing. Yes, video is more in demand now. You can reach out to large potential customers with attractive videos of your current offers, putting up interesting stories, making short videos that catch the audience’s attention and make them visit your website and purchase instantly.

Conclusion:

Any business is a constant trail of adding more features that are customer friendly and as well as budget friendly. Always keep interacting with the visitors or the regular customers by sending them the emails or messages about the sales going on or the discount offers that are coming up.

Update the website with quirky designs and attractive taglines that the audience feel engaged to read.

Having a fully protected e-commerce website is the need of the hour before implementing any business strategies to improve your business. Installing an SSL certificate protects your website from all the vulnerabilities.

Implementing the revolutionary B2B e-commerce websites with discussed latest tactics will help you in connecting with customers easily. Happy business to you!!

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Cybersecurity Challenges for Business Continuity after Coronavirus Pandemic and How to Deal with Them

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COVID-19 outbreak has taken the whole world by storm, with businesses being one of the biggest victims of the crisis. From retail to healthcare to hospitality to IT and education, no industry is safe. Work from Home (WFH) has become a new norm globally due to this virus outbreak. But is it providing a secure environment for companies? Is following cybersecurity procedures and ensuring that systems that were put in place are working perfectly still as easy as it was until a few months back? Well, it doesn’t seem so.

In fact, this new normal has created many new cybersecurity challenges for businesses. For instance, the swift transformation in this new working environment, such as augmentation of e-commerce footprints and teleworking, made numerous organizations use ad hoc IT solutions. And many of these challenges can cost your business dearly if not fixed in time. The wake-up call has already come in the form of security and privacy flaws that were discovered in the Zoom app. Let’s dig deep into the potential hurdles, and preventive drills enterprises need to make for secure continuity of their business during and after COVID-19.

 Challenges Companies Can Face Due to COVID-19

There is no doubt in the fact that this pandemic has put almost all organizations in surprise. It has also put many of their assets on the mercy of cybercriminals because compliance with cybersecurity procedures is a little difficult to ensure when everyone is working from home. Hackers are fully aware of this fact. As a result, they are applying more and more effort to find out Covid-induced vulnerabilities in organizations. IBM X-Force recently revealed that it had witnessed an increase of 4,300% in COVID-themed spam since February this year, including malicious discount offers or phishing. Similar reports have come from many other significant organizations too. That’s why we say that there is an assortment of new risks lurking over your business. The companies are facing various new challenges

  • Perimeter security of companies is at a breaching risk.
  • Devices used in the retail sector are more exposed to attacks as they depend on vulnerable hardware and software systems that are difficult to fix.
  • Significant increase in the risk of ransomware attack during a remote working environment with the possibility of employees clicking on COVID-19-themed ransomware emails.
  • Companies need to approach their technology and cybersecurity protocols, new economic realities, and remodeled business processes in the wake of the pandemic.
  • Also, enterprises need to work on implementing preventive and detective controls for more flexible working systems.

The Need of the Hour to Mitigate Challenges For Business Continuity

Post-COVID-19, re-establishing strategies according to new working models for organizations is necessary. It includes executing administrative controls more carefully when working from home. Cybersecurity experts need to play a more strategic and substantial leadership role in the business continuation plan. They must advance beyond being compliant advisers and enforcers to deal with information risks more strategically. The aim should be to create a work culture of shared cyber-risk ownership throughout the enterprise. 

The strict measures required for a post-Covid-19 business continuation plan are:

  • Managing backlog of security patches
  • Leveraging two-factor authentication for a remote working model
  • Re-planning mail and web security
  • Monitoring cloud security configurations
  • Evaluation and upgrade of fraud control algorithms

Let’s see how you can implement each of these measures to continue your business post-Covid-19.

#1. Create/Review Your Bring Your Own Device (BYOD) Policies

WFH strategy across the world uncovered different vectors for cyberattacks. Several companies permitted the workforce to use their personal devices (i.e. laptops, tablets and smartphones) for working. If your organization also did the same, your need to review or even reshape your Bring Your Own Device (BYOD) policies to document all measures that employees need to apply while working on their devices. Suppose no such procedures existed in your business before the outbreak. In that case, you need to create them now so your employees can follow the necessary security measures in future when they need to work from home again.

#2. Implement Much-Needed SSL Security

One of the best action plans to secure sensitive data from theft is not disclosing it on the unknown public networks. Stop considering that during WFH your personnel will be using business assets like VPN to connect to your server over a secure network. If they don’t do it out of laziness or any other reason, your confidential data will be at stake and hackers can steal it easily if your employees use a public network. If you want to avoid such a scenario, you should utilize SSL connections everywhere on your server to ensure that all your data is passing through encrypted connections. Buy cheap SSL certificates from ClickSSL for the purpose. It will help to protect their sign-in credentials and other confidential data of your enterprise on insecure public networks.

#3. Ensure Robust Financial Coverage

Cyber risk is not only about technology or operations risk. It’s also essential to maintain robust financial resources and cyber infrastructure to facilitate operations of your enterprise without interruption in case something goes wrong. Since this pandemic has already increased the cybersecurity risk to your business, you should consider cyber insurance to shield yourself against damages that can be brought by any attack. Businesses need to examine existing insurance coverage and recognize potential gaps. Also, stay updated on possible changes in coverage regulations at renewal because insurers are also reviewing claim patterns to recoup their losses from new customers.

#4. Reset Your Security Systems

Covid-19 has forced organizations to reconsider their business standards and working models. To check for any digital holes, businesses must make sure that they reset their digital and physical systems alike. You should audit the system and data access rights provided during lockdown to facilitate remote working conditions during this pandemic. It helps to ascertain if they need to be upgraded or revoked. Also, set current audit obligations for all third parties with authorized access to enterprise data, systems, or networks.

In addition to that, you or the auditors of your cybersecurity should also conduct a risk assessment test to identify enforcement mechanisms for facilitating the security of your enterprise data. Those mechanisms may include single sign-on, multi-factor authentication, automatic logout from abandoned devices and other steps. Cybercriminals might have found ways to gain unauthorized access into otherwise consolidated facilities, so anticipating foul paths, cracks, or fraudulent identities in IT systems is vital.

#5. Update Business Continuity Plan

The next critical step that security leaders need to take is revising their BCP as per the evolving situation. By incorporating an outbreak-like situation and conducting periodic drills, you can get a clearer view of what is significant for your businesses. A playbook must also be a part of BCP to respond to cybersecurity incidents that surfaced amidst the pandemic. Evaluate every incident-specific playbook and quip whether lockdown restrictions may affect your incident response plan and if there is a backlog of security patches because of the lockdown. If yes, install the necessary patches as soon as possible.

#6. Prepare Through Hard-Learned Lessons

Last, but certainly not least, cybersecurity experts in your enterprise must analyze current security solutions for remote management ability. They should also share the lessons they learned during the outbreak to establish robust security measures for future pandemics or similar situations that don’t involve a pandemic. Proactive participation of security experts with trusted partners to plan comprehensively and creatively for scalability and provision of required solutions is also crucial.

Your employees should also be educated about typical attack patterns of suspicious website links and email attachments because as we explained above, Covid-19 related spam has increased substantially in recent days. So educate your employees about ransomware and privacy obligations while working remotely. Also, train them about actions they need to take if their devices are compromised.

Final Thoughts

This out of the blue situation of Covid-19 forced enterprises to quickly change their working models, often at the expense of privacy rights. And as it happened, cybercriminals started venturing to exploit digital vulnerabilities and corporate fears. Therefore, new approaches for Business Continuity Plan post-pandemic are critical to keeping your enterprise protected. We hope the information provided by us related to Covid-19 Cybersecurity Scams and Challenges for Business with their solutions will help you to prepare your BCP for a better post-pandemic future. If you’ve any other tips that can be helpful in the same regard, share them as well in the comments section.

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5 best VPNs to watch Netflix

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Before moving on to the topic of which VPNs are best for getting your Netflix groove on, it’s a good idea to explore the reasons why VPNs are so important to viewers in the U.S. and around the world.

The biggest benefit VPNs provide is privacy. While not everyone is overly concerned with protecting privacy, Congress has made it possible for your ISP to sell your private information to others. VPNs, or virtual private networks, hide that information from your ISP so they have nothing to sell.

Of course, that’s hardly the only reason to consider investing in a VPN for your Netflix viewing pleasure. Other people invest in a VPN to bypass geographic restrictions placed on some content. For instance, fans of Japanese anime might not be satisfied with the selection available on the American version of Netflix, preferring instead to browse and view the rich selection available in the Japanese market.

Other issues include access to cheaper airline tickets, to help you enjoy remote access to your home channels when traveling, and to increase security for your network.

When it comes to Netflix specifically, the streaming service goes out of its way to make things difficult for VPNs that seek to bypass the geographic barriers it has in place, which is why it is so difficult for many VPNs to get around the infamous Netflix security. However, there are some that have managed to do so. These five VPNs can work for most of the reasons mentioned above but are especially beneficial when it comes to Netflix viewing.

1. Surfshark

When you’re ready to hit your Netflix viewing VPN options out of the park, though, you’re going to want to explore the benefits Surfshark brings to the table. Surfshark offers access to US Netflix and Japan Netflix with access to 15 Netflix libraries available on an unlimited number of devices. That’s more than NordVPN which offers only 12 Netflix libraries and access on only six devices – for a higher monthly rate. Other advantages you can enjoy with Surfshark include:

  • Camouflage mode.
  • AES 256 GCM encryption.
  • IP masking.
  • Provides access to the internet in restrictive regions.
  • Does not log your activity in any way.

In a day and age where so many companies violate the trust of consumers by selling their private information, many customers find this last benefit to be among the most appealing.

2. NordVPN

Perhaps one of the most widely recognized VPNs today, there is a reason NordVPN always ranks highly on many lists of top VPNs. It hits home runs on all levels. These are just some of the benefits NordVPN brings to the table when it comes to Netflix viewing:

  • Thousands of IP addresses.
  • Strong, 2048-bit AES encryption.
  • Stable speeds throughout the entire server network.
  • 24/7 customer support.
  • No limits on downloads or bandwidth.

Not everyone using Netflix hopes to view programming from around the world. However, half the fun of a service like Netflix is the ability to do just that. NordVPN offers a user-friendly interface that can assist you in your efforts to work around the streaming service’s current efforts to curtail these types of activities. The NordVPN website promises to give you what you need to become a “virtual tourist” and delivers precisely that.

3. ExpressVPN

If you’ve always dreamed of a day when you could have unfettered access to the Internet, ExpressVPN makes those dreams come true with unrestricted worldwide access to music, videos, social media, and more. Even better, you can continue to surf anonymously wherever in the world you are thanks to the following benefits:

  • 160 VPN server locations.
  • 94 countries where servers are located.
  • No limits on speed.
  • Outstanding encryption.
  • Zero-knowledge DNS.

ExpressVPN is not only great for Netflix, it offers you a super-charged method to surf without borders, restrictions, or speed limits. Too bad you can’t drive that way.

4. PureVPN

As Netflix continues to try to make it more difficult for VPNs, like PureVPN to bypass the Netflix border cyber walls. However, PureVPN can still manage to do exactly that for users that have the right amount of tech-savvy and know-how. It is a little more difficult to use than other services but still possible to access Netflix while using PureVPN provided you choose a U.S. server.

Depending on your reasons for choosing a VPN for your Netflix binging needs, this may or may not be sufficient for your purposes. Fortunately, PureVPN offers a refund if it doesn’t live up to your needs.

5. CyberGhost VPN

Whether you travel around the globe and want constant access to the U.S. Netflix library or you want access to a global selection of movies and television, you can watch your fill with CyberGhost VPN. This VPN allows you to access Netflix from a variety of countries, including:

  • United States
  • United Kingdom
  • Denmark
  • France
  • Japan

It does so without forcing you to sacrifice speed or security in the process as well.

Any one of these five VPNs could be the perfect choice for your viewing needs in the right circumstances. Hopefully, this guide will help you choose wisely.

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